Rethink rethink2017 Cross Channel Marketing

It's a loyalty card for Clubline Football

Client: Clubline Football

Year: 2016

Dedicated to everything football, Clubline offers a wide selection of the leading brand names in sports equipment and teamwear such as Nike, Adidas, Puma and Prostar. Clubline Football offer fantastic variety, quality and value backed up by knowledge, experience and a love of the game.

Rethink scores with retail store promotion and customer loyalty launch to deliver a creatively led Cross Channel campaign to power real time customer engagement.

This Cross Channel campaign utilised printed mail as a key element to engage with Clubline customers. Linking the recipients' offline printed promotions to an online personalised web page (PURL) was achieved using a printed QR code and personalised URL, either of which directed them to a unique registration page. Email supported the printed communications and gave recipients additional opportunities to link through to their PURL, where they could register attendance for the launch event, reserve a goody bag, amend personal details, update communications preferences and refer a friend – an excellent opportunity to refine the existing customer data.

NFC enabled loyalty cards were produced for use alongside our ground-breaking plug-in solution for retail data capture. This counter top device allows us to seamlessly integrate to existing POS (till and printer stream) for capturing live receipt data which in turn powers our clients' digital or printed promotions and rewards, transforming brand engagement in real time. Registration to the Loyalty Programme could then be managed through a mobile app or web portal, where recipients could access loyalty rewards, unique offers, promotions and digital receipts.

We produced concise analytical reports for each aspect of the campaign, measuring performance metrics such as email open rate, click-through rate and web conversion rates. An excellent response to the PURL saw the Clubline shop reach full capacity on launch day and marked the beginning of their successful customer loyalty programme.

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