For retail environments, our unique plug-in solution captures live purchase data by seamlessly integrating to POS, till and printer streams. Combining this technology with a customer loyalty programme allows us to send relevant offers, promotions and rewards for:
Data that is truly aligned to the shopper can be used to form intelligent strategy, planning and campaign delivery for maximum return on marketing investment. Customers that are opted into a retail loyalty programme are far more likely to respond to promotions for short-term sales conversion, as well as building long-term loyalty and improved lifetime value.
Live purchase data is without a doubt the perfect platform for transforming real-time brand engagement.