Great data is like having great tyres; it's the traction and grip that binds us to the customer tarmac, it's a critical driver for engaging in a relevant and compelling way.
Anyone who has been involved with direct and digital marketing long enough will have witnessed campaign 'car crashes' due to data that is out-of-date, incomplete, irrelevant, incorrect, non-compliant, sparse... the list goes on. Breadth, Depth and Quality is our data mantra, the pursuit and passion for harnessing 'clever data' allows us to deliver marketing content with pinpoint accuracy, for maximum customer engagement and conversion.
We don't leave things to chance, we monitor and measure campaigns in real-time and optimise strategy 'on the fly', not just for future. Be it response rates, conversion or redemption, all information gathered during the campaign lifecycle is analysed for valuable insight on customer activity and behaviour.